"Give us a watchword for the hour,

A thrilling word, a word of power

A battle cry, a flaming breath,

A call to conquest or to death:

A word to rouse the church from rest,

To heed the Master's high behest.

The call is given, ye hosts arise,

The Watchword is EVANGELIZE!

To fallen men, a dying race,

Make known the gift of gospel grace.

The world that now in darkness lies,

O Church of Christ, EVANGELIZE!

The call of Christ is unmistakeable. It is all over the Bible. "Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost" Matthew 28:18-20.

"But ye shall receive power, after that the Holy Ghost is come upon you; and ye shall be witnesses unto me both in Jerusalem, and in all Judea, and in Samaria, and unto the uttermost part of the earth." Acts 1:8

"O, son of man, I have set thee a watchman...therefore thou shalt hear the word at my mouth, and warn them from me...if thou dost NOT speak to warn the wicked from his way, that wicked man shall die in his iniquity; but his blood will I require at thine hand." Ezekiel 33:7-8

"Ye are the salt of the earth; but if the salt have lost his savor, wherewith shall it be salted? It is thenceforth good for nothing, but to be cast out, and to be trodden under foot of men. ye are the light of the world. A city that is set on a hill cannot be hid. Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house. Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven." Matthew 5:13-16

We have our marching orders. The price for an immortal soul cannot be fixed. Think about it. Is there any trouble too great, any humiliation so deep, any suffering too severe, any love too strong, any labor too hard, any expense too great, to spend on an effort to win a soul?

God loves His people more than anything He has created. He created us in His image. God has bought every soul back. We are "twice bought." Once at creation and once again from the "desires of the flesh." Satan uses the flesh to snare the people God created in His image. He will stop at nothing. He uses all his energy, his utmost cuning, he will employ any means for the single purpose of ruining a soul.

As God's people, we must recommit ourselves in 2011 to this mission. We must dedicate our lives to lost souls. We must commit ourselves to seeing unbelievers become committed followers of Jesus Christ. We have no choice. It is Christ's call.

"O where is that mysterious line

That may by men be crossed,

Beyond which God Himself hath sworn,

That he who goes is lost?

An answer from the skies repeats,

'Ye who from God depart,'

TODAY, O hear His voice,

TODAY repent and harden not your heart.'

Joseph Addison Alexander